Try to purchase your coffee weekly so that you can always enjoy the freshest, most flavorful cup possible. Coffee should be stored in an airtight container in a cool, dry location.

Whole bean coffee stays fresher longer, so if possible, grind only enough beans for use just before brewing.

Use the proper grind for your coffee maker. (If grinding at home, look for the proper grinding times in your grinder’s information booklet; otherwise, your retailer’s grinder will indicate the proper setting for each maker.) If your coffee tastes bitter, your grind may be too fine. If it lacks flavor, your grind may be too coarse.

Always use fresh water and a new filter (or clean metal or cloth filter) for brewing. If your tap water is too hard (contains too high a concentration of minerals) or is salt-softened, you may want to filter it or try bottled water for brewing coffee.

The brewing water temperature should be 195F - 205F. Cooler water won’t extract all the flavor elements and hotter water will extract bitterness.

Clean your equipment regularly as recommended by the manufacturer so that mineral deposits and coffee residue do not build up.

We recommend 2 level tablespoons of coffee per 6 ounces of water. Adjust to taste.

Serve coffee immediately after brewing or transfer it to a thermal carafe. Never leave coffee on the burner.